Keolis’s On-Demand Shared Mobility Service In Bordeaux

On 7 November 2018, Keolis launched for the first time in France KE'OP its new, dynamic shared mobility service on-demand, which will enable faster, easier and more comfortable journeys in the Bordeaux metropolitan area, to serve its major residential and business areas, an area that spans approximately 50 km² which includes the university campus, the airport and several hospitals. This new mobility service also provides connections to the public transport network of the metropole - notably tram lines A and B (operated by Keolis).

100% digital, this new service is available for a fixed price of 5 EUR regardless of the distance of the journey within the dedicated zone. It is available from 6.00 to 21.00, Monday to Saturday. To develop this new service, Keolis has drawn on its expertise in real-time, on-demand transport services already being operated in Australia (suburbs of Sydney) and the United States (Orange County). It has also been supported through its partnership with the start-up company, VIA.

Residents, students and employees of Bordeaux will be able, through the KE’OP app, to book a journey in just a few clicks. They will be able to log on and choose their pick-up and drop-off points. In return, the app indicates the most convenient pick-up point near their indicated address, and gives a waiting time and the final drop-off point. The trips can be booked in advance or at the last minute. Keolis is investing in this new service over a period of 18 months to demonstrate the relevance of this new mode of travel in developing existing public transport networks in areas of medium population density.